Social Media for Bartenders with Nico Martini

May 10th, 2017

  • This week on the Podcast we speak with Nico Martini. His company Hypeworthy does digital marketing…mostly for the Hospitality and Spirits industries.
  • Johnnie Walker Benders' Batch
    Triple Grain American Oak Blended Scotch Whisky
    Aged 10 years in American Oak Casks.
    This is the first U.S. release in the new experimental Blenders' Batch series, with limited availability.
    It is extremely rare to see the words "Grain Whiskies" on a bottle of Scotch.  Also to see the word "Blended" displayed so prominently.  Consumers (often blindly), flock to Single Malt Scotch, and automatically assume they are far better quality than Blended Whiskies.  Johnnie Walker has, of course built their entire business on Blended Whiskies and produces excellent products.  This is a good tasting Whisky at a very reasonable price point.  You can see Brian’s tasting notes here.
  • Cocktail of the Week:
    Blood and Sand
    • 1 oz Blended Scotch Whisky
    • ¾ oz Sweet Vermouth
    • ¾ oz Cherry Herring
    • 1 oz (Blood) Orange Juice
    • Shake and strain into a chilled Coup. Orange twist
  • Book of the Week:
    The Bar Book – Elements of Cocktail Technique by Jeffrey Morgenthaler. Whenever someone asks me, “what book would you recommend?” I immediate say “Bar Book”. This book has everything you need as far as technique goes.
  • Let’s get you involved with Bartender Journey!  Here are the questions:
  • Which best describes you?

    • Working Bartender
    • Working Bar Back
    • Aspiring Bartender
    • Cocktail Enthusiast
    • Spirits Enthusiast
    • Other?
  • If you are working Bartender, how many years experience? 
  • How did you discover Bartender Journey?
  • Where in the world are you? 
  • Do you have any suggestions for the Bartender Journey Podcast, subjects you'd like covered, or questions you'd like answered on the show?  

Go to for the list of questions, then record the answers on your phone with a voice recorder app. Email it to

  • Toast: To Days of Ease and Nights of Pleasure!
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